Name, Image & Likeness

Intercollegiate athletics and the college athlete experience are undergoing seismic shifts as athletes gain control of their name, image and likeness and begin monetizing their personal brands for the first time. This class will serve as an introduction to name, image and likeness rules and laws, including how they have evolved, past and current legal challenges, contractual issues, and future considerations. This course will also cover the transition into revenue sharing and potential legal issues arising from this shift. This class is graded, with 20% based on class participation and 80% based on a final project.