Since its establishment in 1901, Brooklyn Law School continues its commitment to being an important gateway of opportunity to all by providing a comprehensive, innovative, quality legal education to those seeking a career in law.
In 2026, we have developed a brand refresh that celebrates not only our legacy, but also the ever-growing BLS community ranging from outstanding legal scholars and teachers, to our diverse student body from across the country and around the world, to our robust network of over 24,000 alumni. Most importantly, the brand refresh aims to highlight the relentless ambition that drives our students to reach their goals at the Law School and beyond.
Brand Positioning
Ambition
We are fueled by ambition. We are driven to achieve the goals we set for ourselves and our community. We work hard, and we work with passion for what we do.
Innovation
We challenge our knowledge. We nurture new ideas both big and small. We are creative in the ventures we take out into the world.
Excellence
We continue to serve as a beacon for those seeking opportunity, welcoming those whose varied experiences enrich our academic community. We are united by a common commitment to excellence in the study of law.
The primary logo aims to retain two key components of Brooklyn Law School’s logo identity: the Brooklyn Bridge and the school’s primary red.
The Brooklyn Bridge within the logomark has been refined to include its architectural details, as well as angled and cropped to depict a view of the landmark looking up. A shield shape is utilized to emphasize the Law School’s integrity, strength, and diligence.
The wordmark—while retaining the Lyon typeface, has increased its weight to represent the boldness of our community.
Variations
Horizontal, With Date (Preferred)
Where space permits, this variation is preferred.
Download PNG: Standard | Transparent
Horizontal, No Date
For applications where space permits but the establishment date is not legible, use this variation.
Download PNG: Standard | Transparent
Stacked, With Date
Use this variation when horizontal space is limited.
Download PNG: Standard | Transparent
Stacked, No Date
For applications where horizontal space is limited and the establishment date is not legible, use this variation.
Download PNG: Standard | Transparent
Please refer to the full Brooklyn Law School Brand Guidelines HERE.
If you have questions or requests for additional brand logos or assets, please email communications@brooklaw.edu.
Brooklyn Law School employees can easily create their email signatures with the BLS Email Signature Generator HERE.