Professor Jonathan Askin spoke to Tech News World about a new campaign being launched that aims to create ad-free competitors to social networking sites. The project, started by App.net, hopes to create similar websites with registration fees in place of advertising.
Professor Askin however questioned these sites’ abilities to lure away the loyal user bases of established sites like Twitter and Facebook. He said, “Twitter is sticky enough with large network effects [and] a smooth and convenient broadcast distribution process that it will take more than a few ads to drive folks to another micro-blogging network.”
He added, “To date, the efforts at more communitarian, less mercenary networks have not succeeded to supplant the networks that derive revenue through advertising or appropriation of user information for marketing purposes.”
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