As Republican presidential hopefuls take more and more advantage of social media, President Obama's Twitter account has been posting messages signed "-BO" that are personally written by the president, as opposed to staffers. Professor Jonathan Askin commented on the impact of these personal tweets to the Christian Science Monitor. "Politicians are under pressure to reassure followers about who is actually behind social media messages, and followers are getting more adept at sniffing out when a public figure is using social media consultants to post and tweet on his or her behalf," he explained. "Many of us are looking for a genuineness that hired guns can't provide."
Read the full article.