As the number of social media users continues to skyrocket, politicians preparing for the 2012 elections are exploring new forms of media to share their messages. Professor Jonathan Askin explained to the Huffington Post that local media strategies in particular will be significant to elections on every level of government. “With old media tools, local press, radio and TV, it was difficult for a candidate to wage a nationwide, local strategy,” he said. “The Internet finally makes local campaigning, with national themes and local messaging, effective for presidential politics.”
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